Lucy’s London Sky with Diamonds
Words: Eric Woollard-White
Podcast: Rosie Coxshaw
It was a move that certainly paid off – having started her career as a receptionist at Shoreditch-based property company Bridge, she has since risen to become the company’s Sales Director for New Homes in 12 years. But it is also the place she now loves to call home.
“I am a huge east London fan and if I get invited out to [a] restaurant and it’s further away than Liverpool Street, I struggle,” she confides with a smile.
As well as a strong work-life bond with the Capital, Lucy’s other loves include music – and she has inherited an eclectic mix of song choices from her parents (for the E1 Life Podcast), including the aptly titled ‘Lucy in the Sky with Diamonds’ by The Beatles.
“It’s a slightly self-indulgent song choice perhaps, but I grew up listening to The Beatles through my father and he passed on to me all the albums they ever made and they are all amazing,” she explains.
Listening to Lucy talk about her work with new property developments, you cannot help but get a strong sense that home life is important to her as much as it is a vital consideration in the new property developments she is involved with.
One of her major projects she is preparing to sell with Bridge New Homes and Fraser & Co is The Lofts at Ordnance in London E1.
Described as “ultra-cool” with a unique and highly stylish specification, The Lofts are an exclusive collection of apartments, duplexes and penthouses, soon to be released in this high-end City Fringe development.
Says Lucy: “One of the things I feel about the area is that lots of developers have been building purely for the investor market and there doesn’t seem to be a huge focus on young people in the area, people who actually need to get on the ladder and get a space they can truly call home.”
“Both agents have been involved right from the start and we have had a chance to get involved in the specifications and layouts of the apartments which means people will feel that the development is really meant for them”
As well as luxury touches such as herringbone flooring throughout the apartments, consideration has also been given to important practical elements, like decent storage and a secure cycle room for parking bikes.
Lucy adds: “Both agents have spent a lot of time looking at the fundamentals of what somebody would want from the apartments and then design them accordingly. It’s going to offer something different and exciting.”
Prices from £525,000 follow The Lofts @thelofts_ordnance on Instagram for latest area information and marketing suite launch dates.
Lucy admits that London can be a difficult market for the first-time buyer but believes The Lofts at Ordnance will be ideal for young couples and City workers who may be looking for a special sanctuary within walking distance of their workplace – and for people who work further afield, there are three London Underground stations and a Crossrail link very close to the development.
“There is a lot more help to buy around these days than when I first moved to the area,” she explains. “The Government’s schemes certainly need to get better and help more people but what is currently available is having a positive impact and is putting properties likes these within reach.”
Lucy’s passion for her work shines through – which is what gave her the opportunity to progress with Bridge after she started as a receptionist, despite taking a year off to go travelling.
She recalls: “I fell into property, it wasn’t really planned. I started working in reception and then one of the land agents needed a PA, and that was a good introduction into property.
“I did that for just under a year, and then went off to finally explore the world. When I got back, I think one of the first phone calls I had was from my old boss asking if I could come back, so I did.”
“You have got to make sure you give a good customer experience so that people enjoy the process; you have got to be excited when you get your keys,” she adds.
Further details about The Lofts at Ordnance, London E1 8JN can be found at: